Work carried out
Bergerac Athlétique Club needed a website matching its energy: more modern, clearer and better able to support its members day to day. So I carried out a full redesign of the site to improve the user experience, optimize SEO and structure information around visitors' real needs.
A clear goal: modernize the experience and showcase the club's energy
BAC is an active, engaged, fast-growing club. The site needed to reflect that energy while offering a simple, functional interface.
The priority: let members, prospective members and visitors quickly find all the essential information — programs, training groups, results, competitions, registrations.
A more readable, more engaging homepage
The new homepage immediately presents the club's activities and key information: news, events, training groups and member benefits.
The introduction is punchier, access is simplified, and content was SEO-optimized to improve the club's visibility in search engines.
The Club: strengthening identity and highlighting the story
The The Club page was rethought to tell Bergerac Athlétique Club's story, from its founding in 2010 to its latest milestones, like the stadium's inauguration in 2022.
This section highlights the club's values, mission, modern facilities and how the athletics school works.
Goal: reassure, inspire and build a sense of belonging.
Training groups: a clearer, more useful presentation
The new organization makes it easy to discover each group:
- Recreational
- Running / Trail
- Middle distance
- Long distance
- Race walking
- Sprint
- Hurdles
- Pole vault
- Combined events
Each page now specifies the type of training, the goals, the level, and the name of the lead coach.
This is one of the most appreciated improvements: visitors can finally choose the group that truly matches their expectations.
News & Results: a living, up-to-date space
The News section was modernized to make it easy to publish news, competition results and important announcements.
It becomes a genuine information feed, regularly updated, accessible to members and outside visitors alike.
Competitions: a dynamic calendar and quick access to registration
The Competitions page now features a clear, organized calendar, with direct links to online registration.
Athletes save time, information flows better, and event management becomes simpler.
Simplified contact and practical information
Thanks to a redesigned Contact page, visitors can now find all the information they need at a glance:
address, hours, contact forms, registration requests, group information…
Quick, clear, frictionless access.
SEO & Performance: a site built to last
Every page was optimized with:
- relevant SEO titles
- tailored meta descriptions
- a clean technical structure
- schema.org markup to improve Google indexing
- stronger performance for faster load times
The site now meets current standards for SEO and user experience.
Result: a more modern, more useful, higher-performing site
The Bergerac Athlétique Club site redesign delivered a modern, intuitive platform perfectly suited to the needs of the club and its members.
Navigation is smoother, information is better structured, and the whole reinforces BAC's professional image.
A site redesigned to support the club's growth… and its next performances.