Work carried out
Location: Bergerac & Lormont
Goal: Modernize the site to strengthen visibility and improve the user experience
1. Context & Challenges
Expert Habitat, a company specialized in property inspections in Bergerac and Lormont, needed to fully modernize its website.
Their old site no longer reflected their expertise, lacked visual consistency, and wasn't performing well enough to compete on search engines.
The challenges were clear:
- Strengthen local visibility in Bergerac and Lormont
- Improve technical performance and speed
- Modernize the visual identity
- Offer simple, intuitive, conversion-focused navigation
- Optimize the site for solid, lasting local SEO
2. Strategy & Solutions
The redesign relied on a complete approach, working with an SEO expert, to ensure maximum visibility from launch.
Auditing the existing site
Before any work began, we ran a detailed analysis:
- Outdated structure and page tree
- Content poorly optimized for SEO
- UX/UI issues and visual inconsistency
- Lack of clarity around the services offered
- Missing technical best practices (Core Web Vitals)
This audit made it possible to define a complete strategic plan for the redesign.
Design & User Experience
We completely rethought the site with a user-centered approach:
- A new professional visual identity, true to the Expert Habitat brand
- A clean, modern interface, strengthening trust and credibility
- A smooth user journey, designed to make it easy to:
- request quotes
- book an appointment
- discover the property inspections on offer
- A clear, structured showcase of the services
Advanced SEO collaboration
To maximize the site's visibility:
- In-depth research on local and industry keywords
- Rewriting and SEO-optimizing content
- Structuring the site's architecture to support indexing
- Optimizing technical tags, internal linking and URLs
- Integrating best practices for local SEO (Bergerac & Lormont)
This SEO approach, built in from the design stage, guarantees stronger positioning over the long run.
Development & Launch
The redesign resulted in a site that is:
- 100% responsive (mobile, tablet, desktop)
- Fast, lightweight and compliant with Core Web Vitals requirements
- Secure (HTTPS, anti-spam protections, updates)
- Optimized for Google from day one
- Equipped with analytics tools (Google Analytics, Search Console, heatmaps) to track performance and refine the strategy
3. Final result
Expert Habitat now has:
- a modern, professional site
- a stronger brand image
- a structure optimized to improve local rankings
- a clear interface that lets visitors immediately understand the services offered
- a high-performing tool that genuinely supports their business
Navigation is smooth, content is relevant, and the overall look perfectly reflects their expertise in property inspections.
Conclusion
Expert Habitat's complete site redesign shows the impact of a well-designed digital strategy:
more visibility, more professionalism, more performance.
At JD Création Web, we do everything we can to build modern, fast, effective websites able to support our clients' growth over the long run and position them as major players in their field.