Building the website — Elisabete Araujo, sophrologist

Project context

Elisabete Araujo wanted to grow her local visibility and have a professional website able to reflect her gentle, caring approach to sophrology.

The main challenge was twofold:

• reassure visitors and build trust from the very first visit
• make it easy to get in touch and book an appointment

The site also needed to speak to a broad audience, including stressed people, those seeking greater wellbeing, or those going through periods of transition.

Goals

• Create a digital identity consistent with the world of sophrology
• Improve local visibility (SEO)
• Clearly structure the services offered
• Maximize conversions (bookings / contact)
• Offer simple, intuitive navigation

Approach & design

Art direction

A warm, calming atmosphere was created, based on:

• sunset-like orange tones
• soft, readable typography
• inspiring visuals tied to wellbeing and serenity

The goal was to create a visual environment that feels reassuring right away.

User experience (UX)

The user journey was designed to feel smooth and natural:

• quick access to services
• highlighting the benefits (stress, confidence, sleep)
• visible calls to action from the homepage
• simplified navigation for every type of visitor

Development

The site was built with particular attention to:

• performance
• mobile compatibility (responsive design)
• loading speed
• content clarity

Every section was structured to support readability and engagement.

SEO & visibility

A solid SEO foundation was built in from the design stage:

• optimized page structure
• clear content hierarchy
• local keyword integration (sophrologist Ribagnac / Bergerac)
• tag and content optimization

Goal: good ranking on local searches.

Results

• Stronger professional image
• Smooth, pleasant user experience
• Better readability of the services
• A site ready to generate bookings
• A solid foundation for local SEO

Conclusion

This project shows how important a well-designed website is for wellbeing professions.

Beyond being a simple showcase, the site becomes a genuine growth tool, able to reassure, convince and convert visitors into clients.

Stack & skills used

• UX/UI web design
• Responsive web integration
• On-page SEO optimization
• Content structuring
• Conversion strategy